Resolved for 2010: Principles before profits

Julie Savitt, 44 AMS Earth Movers Inc., Lake Bluff Construction hauling company, 2010 sales: $1.3 million When Julie Savitt vowed to jettison customers that were at odds with her values (and her desire to be paid on time), she knew she'd probably take a temporary sales hit. She did, with revenue down from $1.5 million in 2009. But along with shedding 25% of her old customers, Ms. Savitt also expanded existing relationships, added new accounts and hired two employees to share the office workload once handled only by herself and one staffer. Now she predicts a 700% sales increase in 2011. "I learned that it's not better to have more work," she says. "It's better to have better work." To

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